to Jewelry Selling?
you have decided to sell pre-made jewelry or make
your own, you probably have lots of questions about
what you need to get started.
Below are some of our suggestions based on our own
selling experience, and what we have gained from
contact with countless people running their own businesses.
you will need something to place your jewelry pieces
in while you travel. Stackable jewelry
trays work best for this purpose. We recommend
the plastic variety, as some of the wooden type tend
to fall apart easily, or show scratches and holes in
the glued-on vinyl covering, while these may work
fine for those who don't move their jewelry, if you
travel, these will not hold up well. Next, you
will need to choose tray liners or inserts to place
into these trays. Depending on the type of
jewelry you sell, you will need some flat velvet
liners to pin some pieces to (using U-pins), some
flocked sectional liners to separate your pieces
into different compartments to avoid damage, some
specialty liners such as those with hooks and
attached easels, perfect for displaying necklaces
and bracelets in a snap, and ring foam for
displaying rings. Generally, you will need
about 10 trays and a tray carrying case to start.
You can stack your trays inside your case and if you
leave some room, you can place a 2" deep tray
at the top to hold some loose items such as small
earring displays, pricing tools, jewelry cards,
etc. Your goal here: protect
and organize your jewelry for a more professional
look and feel.
recommend starting with 2-4 necklace easels, 6
earring stands, 1 bracelet t-bar, and 4 ring stands.
Remember, the majority of your jewelry will be kept
in your trays, but you want to display some pieces
for people to see and touch, which is very important
because people like to be able to touch jewelry.
But, if you desire, by using strategically located
u-pins, you can secure your jewelry so that they
cannot be removed from the displays. The
more elegantly your jewelry is presented, the more
delicately people will handle them. You
will also want to set out several trays showing more
color options, sizes and styles than those on
display. Try half-size trays for this purpose if
you are short on room. You can also pin your jewelry to the tray liner
(either flocked plastic or velvet) and use a picture frame easel to display the
tray, we have various acrylic easels that work perfectly for this purpose.
enough room on your table? Use 'up' space
rather than table space by using tall displays or
risers. We have a variety of acrylic
stairways, risers, tables and more to assist you in
using that lost space that resides over your table.
their eye with colorful and unusual props. Create your own: glassware
filled with colored stones make a beautiful prop to
drape a bracelet over.
Props should be rich in color if you are
utilizing a black on black or white on white
boxes, statuettes, picture frames with your business
card, various packaging options (jewelry
pouches, colorful boxes), and more can be added if
done so in moderation and with regard to the overall
feel of the jewelry you are offering.
The trend we see now are wire or metal displays in various shapes and sizes, add
ribbon or fabric for more notice and appeal. Rhinestone or diamond jewelry would be best
displayed in a glamorous velvet setting, where hemp
and leather accessories would be best displayed with
a more casual and fun setting.
velvet versus white leatherette: By far we
sell more black velvet displays than any
other. Most jewelry looks great against a
black background. However, black velvet can
attract dust and you'll need to keep them free of it
by using a lint roller or soft brush. White
leatherette is best used with jewelry with clear or
colored crystals, these tend to lose it's color
against a black background but stand out against a
goal here: show your jewelry with elegance and dignity (displays), offer a large
variety to look at and touch (trays), catch their
eye (props), utilize all the space available in your
your items is of critical importance. Most
sellers choose jewelry pouches because they are
lightweight and easier to travel with than boxes.
However, for gift giving, customers prefer
attractive boxes. So you can either give them
an option, or have boxes available "by
request". Boxes with cotton filling are
the basic, but most common option. Think about
setting your business apart by offering something
different. Use a jewelry pouch in combination
with a colorful tuck top box, place some pretty
tissue paper at the bottom of the box, place the
pouch on top, close the box and maybe add some
raffia, organza or satin ribbon. Hot stamping is
also available on tuck top boxes and pouches for some
free advertisement! Your
goal here: make attractive packaging seem
like a "bonus" to your buyer.
course we could go on and on with tips and tricks.
But you will want to implement your own ideas to
make your business more personal. We just want
to help you get started with the three goals shown
above. Merchandising and pricing are
important, but won't come into play unless you get
customers to look at what you're offering! If you have any questions, please don't be afraid to ask! We've answered many questions over the years and may have some insight to help.
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